Joanna Wiebe

The founder of Copyhackers.com, Joanna (Jo) is the creator of the concept of "conversion copywriting," which holds that high-converting messages sound like your customer and, as such, are unlikely to be sitting in your head or dropped upon you by The Muse. You must listen for your message. Listen to prospects, listen to customers, listen to people you wish were your customers. Listen in unlikely places and by sitting right in front of them, listening more than you talk. Then you use time-forgotten techniques to turn that voice-of-customer data into headlines, body copy, emails, ads and messages your prospects need to hear.