Andreea Sederias

Hi, I’m Andreea, a Senior Sales Manager at The Dorchester Collection in London. I manage international accounts across Fashion, Russia/CIS, Europe and LATAM, and the Middle East for three luxury properties.

Most people trying to break into luxury sales get told to “network more.” That’s not the problem. The problem is nobody teaches you how to build a client base from zero.

I work with people trying to get into luxury hospitality or B2B sales, or trying to build something new in a market where nothing exists yet. That’s the part I actually specialise in: starting from a blank page. I built The Dorchester Collection’s entire Fashion vertical from scratch, with no prospect list, no playbook, nothing to copy. I closed the first £500,000 penthouse booking on my team. Every role I’ve had, I’ve grown revenue, including a 20% jump at a previous hotel after I rebuilt how it approached B2B clients from the ground up.

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