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Jacqueline Ashley, DSW, PCC

Your life and leadership are multidimensional. Level up all the aspects of who you are.


About Jacqueline

Leadership begins with how you lead your life. In The Art of War, Sun Tzu said, "Know yourself and you will win all battles." You are a multifaceted person and aspects of that show up in everything you do—at work, at home, everywhere. I can help you optimize your whole-person development and empower your ability to show up at your best each and every day, personally and professionally, despite whatever volatility, uncertainty, complexity, ambiguity, or hyperconnectivity (VUCAH) you may face. I've been coaching since 2010 and have coaching experience in entertainment, healthcare, technology, corporate, government, and education. I've worked with clients around the world in Asia, Europe, and North America.

As an executive-leadership coach, I help clients sharpen their emotional intelligence competencies in the domains of Self-Awareness, Self-Management, Social Awareness, and Relationship Management; effectively manage change and navigate uncertainty; develop effective leadership skills through strengths-building; sharpen strategic thinking skills; and improve stress management and design a personally sustainable lifestyle aligned by priorities and values. I operate at the intersection of Leadership, Inclusion, Wellness, Innovation, and Change, and how that integration helps you to be more effective in anything you're doing.

I work with high-potential individuals, new or emerging leaders, and executives to enhance clarity, culture, and capability in their leadership. Moreover, as an advocate of diversity, equity, inclusion, belonging (DEIB), and intersectional social justice, I help leaders, especially those belonging to traditionally marginalized groups, level up and lead with courage, as well as those who want to be better allies.

I am an ICF Professional Certified Coach (PCC), Certified Red Team Thinker, Gallup-Certified Strengths Coach, Certified Financial Social Work Coach, Certified Evidence-Based Coach by Fielding Graduate University, have a Certification in Emotional Intelligence, and have a Doctor of Social Work (DSW) degree in Social Change and Innovation from the University of Southern California. I have professional memberships in the Forbes Coaches Council, International Coaching Federation (ICF), and Organization Development Network (OD Network).

Additionally, I write thought leadership pieces for Forbes on topics pertaining to leadership, resilience, organizational culture, and DEIB. In 2021, I wrote the popular article, "Why Multidimensional Self-Care Is Essential To Better Leadership.” My last article, "Relationship Management: How Women Of Color Can Leverage Emotional Intelligence To Level Up As Leaders" was published May 16, 2023, the 5th and final article in a series on emotional intelligence that centers women of color. My volunteer work has included pro bono coaching to support the leadership of the Los Angeles LGBT Center and I provide leadership support to underserved and under-resourced BIPOC populations for the nonprofit, Coaching For Everyone (CFE).

My CliftonStrengths Signature Themes are 1) Deliberative, 2) Learner, 3) Maximizer, 4) Achiever, and 5) Input.

On a personal note, I'm the proud spouse of a USMC service-disabled veteran and we have two children, a cat, and a dog. I'm energized by a love of learning, being creative, social justice, coaching (of course!), nature, physical activities, and being resourceful.

My coaching philosophy: It's a process that empowers each individual through self-awareness, reflection, insight, action toward accomplishing goals, and accountability. I believe that coaching opens the door to possibilities that can be envisioned, explored, and pursued with passion. I want to collaborate with you to find clarity, purpose, and passion by helping you align your values, goals, and priorities, and cultivate authentic and effective leadership. I'll provide structure and tools, and process will be a partnership effort.

My approach uses a design-thinking, strengths-based, and whole-person approach that incorporates evidence-based practices to help you unlock and maximize your potential, leverage your strengths, cultivate innovative thinking, and optimize your well-being. These are my expectations in the coaching relationship: Be considerate in your actions, honest in your feedback, and accountable to your commitments so you can get the most value from the time and effort you will be investing in being coached.

For more information, please visit my company website at You'll be able to find a link there to book a free 20-minute coaching consultation.

  • California, United States
  • Certified Evidence-Based Coach
  • Certified Financial Social Work Coach
  • Gallup-Certified Strengths Coach
  • ICF Professional Certified Coach