Brent Roy

I’ve spent 30 years in the rooms you’re walking into.

Before I coached executives, I advised them. Nearly three decades inside the public sector, leading communications teams and sitting with senior leaders while the hard calls got made under pressure. I watched what those decisions cost the person who had to carry them. I know the politics because I lived them.

Before that, a decade in radio. It taught me to know exactly who I’m talking to, and never to walk in unprepared. The listening came later, when I started coaching: listening for the thing underneath the thing someone actually said. That’s the skill I bring to every session.

The turn to coaching.

I came to coaching almost by accident, trying to help someone on my team step into a bigger role. It turned into the work I was meant to do. I earned my ACC, then my PCC, and in 2024 my Master Certified Coach designation (MCC), held by fewer than 5% of ICF coaches and currently the only one in New Brunswick.

I’ve coached more than 1,100 people since. I also mentor other coaches around the world, the ones who already make a living at this and want to get sharper.

What I believe.

The mistakes that sink a new leader are almost always communication mistakes, and almost all of them are fixable. I hand you tools you’ll use Monday, not theory you’ll forget by Friday. A six-step framework I call the OAR Method for any conversation that carries weight, practised out loud on the meeting in front of you.

One client, a VP at a major entertainment network, said that after a single session I understood her better than people she’d known for years. That’s the bar I hold myself to.

Let’s Connect.

If you’re stepping into something bigger, or you’re a few months in and it’s harder than you expected, I’d be glad to talk.