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About Simone

I am not a conformist. My particular interest lies in questioning the social straight-jackets that we are forced into.

I don’t care much for the shoulds and shouldn’ts, supposed to’s and propers in society today. These rules and norms serve the purpose of keeping us trapped and boxed in. Our social conditioning and who we are forced to become is in direct conflict with our true calling – the essence of who we are.

What I care about is helping clients redefine and live their lives on their terms and not by others’ definitions, labels and expectations.

  • South Africa
  • Certified Life Coach
  • Life Purpose Coach
Who I Help
  • Entrepreneurs
  • Women